These graphic animations are abstract representations of some of Nike’s key footwear technology. They were designed for Nike’s sub-brand NikeLab; a brand created to showcase Nike’s latest product innovations and artistic collaborations with globally renowned innovators in the fields of art, fashion and technology.
The animations transferred across physical and digital spaces, with global retail activations for the launch of each new store with a consumer experience that extended online.
Director | Designer
Credits:
Client: Nike
Nike VP Creative Director: Andy Walker
Nike Art Director: Ryan Belmont
Production Company: Intro
Director: Camella Kirk
Animator: Chris Sayer, Lorenzo Ugo
© The Intro Partnership LLP