Every few years Nike Football stage a major event for their worldwide retail partners. While at INTRO I had the privilege of being involved in two of these in Rio de Janeiro and London.
Housed in a disused warehouse, the architecture of the space forms part of the narrative. The guests are guided through various rooms, their experience choreographed and timed to perfection. Each room has a narrative and message relating to future concepts and products delivered by the Nike leadership team and a host of football legends.
I worked closely with the Nike team off and on-site as well as various technical teams. Directing and creating bespoke animations for multiple uses, screen sizes and spaces alongside sound direction and design.
Director
Credits:
Client: Nike
Nike Creative Director: Gary Horton
Nike Art Director: Kevin Coatman
Production Company: Intro
Director: Camella Kirk & Julian Gibbs
Animators: James Taylor, Kyli John, Kooch Chung, Cyril Gfeller, Marco Ammannati
© The Intro Partnership LLP