Quite possibly the craziest basketball sneaker out there – Russell Westbrook’s signature Why Not Zer0.2. To capture Westbrook’s mantra of ‘owning the chaos’, I gave the sneaker a mind of its own. Twisting, spinning, morphing and turning the world upside down, this product film showcases materials, design inspiration and the fine line between chaos and carefully planned gameplay.
Director
Credits:
Client: Jordan/Nike
Jordan Creative Director: Jeffrey Docherty, Nick Parkinson
Jordan Art Director: Cory Roberts
Production Company: Intro
Director: Camella Kirk
3D Lead: Alex Pastor
3D Artists & Compositors: Dylan McIntyre, Paul Roberts
Sound Design: Zelig Sound
© The Intro Partnership LLP