‘Thousands of tiny beads working hard so you don’t have to’. This film brought with it sunshine, smiles and bouncy beads – what’s not to love about Nike’s new running innovation ‘Joyride’! The film charts the product innovation from concept to completion. Footage was combined with CGI elements, 2D stop frame animation and typographic messaging. Relax and Enjoy The Ride!
Director | Designer
Credits:
Client: Nike
Nike Art Director: Vinny Lowe
Nike Senior Designer: Adriano Furtado
Production Company: Intro
Director: Camella Kirk
Animator: Dylan McIntyre, Dan Symons
© The Intro Partnership LLP