Nike unveiled their 20th anniversary Mercurial boot, the Superfly 360, at an exclusive two-day event in London. I designed and produced a 30 minute, 18000 pixel panorama of an African savannah filled with Mercurial’s signature cheetah motif. This alongside specially composed sound design counted down to and accompanied the big reveal. Situated on-site, myself and the team were able to offer creative and technical support.
Director | Designer
Credits:
Client: Nike
Nike Creative Director: Kevin Coatman
Production Company: Intro
Director: Camella Kirk
Animators: Lorenzo Ugo, Jason Arber, Dan Symons
Sound Design: Zelig Sound
© The Intro Partnership LLP