The XXXIV is the latest innovation from Jordan. Reductive by design, this technical story focuses on the lightweight nature of the shoe and the design of the Jordan Eclipse Plate. By converting the sole into clay - a more malleable material, we were able to detail the crafting process, carving away layers of material to create a hole and a completed polished form.
Director
Credits:
Client: Nike/Jordan
Jordan Design Director: Rebecca Parker
Production Company: Intro
Director: Camella Kirk
Lead 3D Artist: Alex Pastor
3D Animators: Dylan McIntyre, Murat Kilic
Sound Design: Zelig Sound
© The Intro Partnership LLP